This design is funny AND helpful. In a way, it parodies those old Oldspice ads with the look away bit. But it's also true! You look at the baby, everything is fine. Then wham. Food all over the place. Especially the chin. This is a good bib to wear when you hand your baby off to someone else, because it has instructions for feeding the baby. Specifically, watch the chin. Scoop the food. Look at my chin. Now look away. Back at my chin. Food! I'm magic, the baby says.